Levi’s Jeans Brass Advertising Logo Used From 1968-2003

Description

Levi’s Jeans Brass Advertising Logo Used From 1968-2003. Condition is Used.
Size. 4.25” x 2”
It still retains some stickiness from adhesive on back
Its characteristic shape is somewhat similar to the wings of a bat, so this emblem is sometimes referred to as the batwing logo.
Having invented the blue jeans in 1873, Jacob Davis and Levi Strauss faced the following problem: they needed to make consumers understand how strong these clothes were. Taking into consideration that quite a few people in the remote West could not read and were not native speakers of English, a memorable image was the best way to solve the problem.
In 1886, the image of two horses trying in vain to tear a pair of jeans was used for the first time. It was an immediate success. Very soon shop assistants started to be asked for “the pants with horses”. Hardly a surprise, that the official name of the brand during the first 50 years of its existence was “The Two Horse Brand”. It was only in 1928 that the Levi’s name started to be used.
So, in fact the Levis label is older than the name of the company itself. It has been in use for more than 130 years already, and is still as good in conveying its message as it was back then!
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